1. Advertising on Mobile Phones
Mobile advertising is actually a type of digital advertising that only appears on mobile devices such as smartphones and tablets. The following are examples of mobile advertising.
Mobile app adverts are designed to encourage people to download a company’s app.
Only mobile devices are used to see social media adverts.
A mobile marketing plan might be beneficial to your small business. Adult clients under the age of 30 are the most likely to shop online using a mobile device, with 84% doing so.
2. Advertisement in Print
Before the emergence of digital advertising, print was the predominant way of advertising for small businesses. However, print ad sales are declining, and as a small business owner, you may discover that the cost of digital and social advertising is significantly higher.
It’s also more challenging to assess the effectiveness of your print advertising efforts because it’s nearly impossible to establish how many people who saw your ads went on to make a purchase or become a customer.
On the other hand, print advertising can be an intelligent alternative for some local firms or enterprises that target older, less digitally connected customers. Newspaper ads, magazine ads, and adverts in brochures and flyers are all examples of print advertising.
3. Public Service Announcements
Broadcast advertising refers to mass-market media such as television and radio. While broadcast advertising, particularly television advertisements, can be prohibitively expensive for small businesses, the cost may be more inexpensive if you have local TV and radio stations nearby. In addition, the audience may be highly relevant to your local business.