Photo ads are the most common ad type on Instagram. Images of your goods combined with your company’s branding can be utilised. You can also compose texts that will direct them to your website.
These ads are very effective when selling a new product. However, they are much more powerful when targeted to a specific group of people.
If you’re selling computer gadgets, your adverts should show a variety of them. They should be targeted at people who have expressed an interest in gaming.
Make Video Advertisements
Video ads are short videos that allow you to show off your products or promote your business. They can go on for up to 60 seconds. The ones that are under 45 seconds generally receive the most views.
Use Instagram Stories to Your Advantage
Instagram has a few new capabilities that can be used to market products. The Instagram story is one of these features. In addition, some advertisements can be turned into full-screen videos. Sellers frequently set aside time to research the unique experiences of customers who have tried new items and give anecdotes about how their product can assist them even better than earlier models. These videos might be up to 60 seconds long.